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The Long Tail Phenomena
I have this book and gave it a quick skim. I think it has some really valid points but the hype that's beginning to spread about it is a bit too much, in my opinion. The Long Tail is not the be all and end all of your problems or strategy. I think it depends on the industry you are in. There will be some cases where the long tail phenomena will not be helpful to your business.
Paul Niederer, of Self Publishing Changes, has written a post - Lulu exploits the long tail, based on a post on the Self Publish Books blog Divergence of the self-publish business model
"Lulu is trying exploit the long tail phenomena through technology. ... modern digital self-publish businesses could be efficient enough to serve small, unknown authors/books who generate no revenue at all. Even if only a tiny fraction of them become profitable, a small percentage of a very large number can still be a big number."
Paul Niederer, of Self Publishing Changes, has written a post - Lulu exploits the long tail, based on a post on the Self Publish Books blog Divergence of the self-publish business model
"Lulu is trying exploit the long tail phenomena through technology. ... modern digital self-publish businesses could be efficient enough to serve small, unknown authors/books who generate no revenue at all. Even if only a tiny fraction of them become profitable, a small percentage of a very large number can still be a big number."